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#Business strategy coaching : The Busy Fool blog ť Feed Business
strategy coaching : The Busy Fool blog ť Comments Feed Business
strategy coaching : The Busy Fool blog

Business strategy coaching : The Busy Fool blog

How NOT to be a Busy Fool, running about trying to do every opportunity
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Jan222009

Why "The Busy Fool?"

By Andrew Horder on January 22, 2009

Information about TheBusyFool Being busy is not a bad thing - if you're not
busy, you're not achieving as much as you can. So how do you make sure your
busyness is productive?

And the archetype of "The Fool" has been, throughout history, the real
wise one at court, the one who can get away with saying the unsayable,
the one who stays cool in a crisis. So how do you manage that
chilled-out foolery that makes all of life real fun?

This site is all about showing you how *not* to do Busy Foolishness,
that crazy running about busyness that gets in the way of your
results. And about how *to* do Busy Foolery, that simple, relaxed, fun
business that leads to your true success.

And why am I qualified to do that? Because I've learned the hard way,
I've done that Busy Foolishness - and now I use my business strategy
coaching tools to save *you* the time, money, effort and resources it
took me to develop them!

Enjoy!

Posted in Business Strategy Coaching Leave a Comment
Jul202011

What's Your Purpose? - Richard Jacobs

By Andrew Horder on July 20, 2011

Richard Jacobs - What's Your Purpose logo- I went through
Richard Jacob's "What's Your Purpose" exercise HERE the other evening.
It's a very powerful process - I was surprised at some of what came out
(and I'm used to this kind of stuff!). I did it because I thought it
would be interesting to see how other practitioners approach the
subject, but I wasn't really expecting to get that much from it that I
didn't already know.

I was surprised that it has really strengthened my higher understanding
of my purpose. It took just an hour and a half or so, and I took my
time, and it genuinely gave me a subtly different understanding of what
I'm all about. So even if you're pretty clear on your purpose - that
major theme that drives what you focus on - I'd still recommend you go
through Richard's process.

After all, we're talking about really fulfilling your true life's
purpose. That's got to be worth a couple of hours and a few dollars,
hasn't it!

Posted in Clarity & Focus Tagged Life Purpose Leave a Comment
Jul162011

Choose Your Focus

By Andrew Horder on July 16, 2011

Focus Coaching:

My latest talk on Focus, this is a practice version for an event:

youtube/embed/7vdhayvizFs

Posted in Audio and Video, Clarity & Focus Leave a Comment
Jun282011

Busy Fool to Busy Cool

By Andrew Horder on June 28, 2011

{EAV_BLOG_VER:4a8ad19c2269b26d}
People tell me that naming my business "The Busy Fool" is a mistake,
because it's a negative. I disagree - I think being a Busy Fool is
really cool. If you do it well ...

Busy Fool Two Thumbs Up No-one ever made a success of their life
without getting a little bit busy - activity is essential to achieving
anything in life. Ask any successful entrepreneur if they would prefer
their business to be busy, you know what they'll say. And you know
what they say: if you want something doing, ask a busy person. So
being busy can't be bad.

And being a Fool's not a bad thing either. Throughout history, the
Fool, or jester, was always the wisest one at court, the one who can
say the unsayable, the only one who sees things for what they really
are. And who doesn't stress about it. The Fool has a relaxed
confidence, a nonchalance, that allows you to make your way through
life with a smile on your face, bread in your knapsack, and a song in
your heart. Pretty good, eh?

The trick is to be busy AND relaxed, and the way to get that is to be
busy doing things you love to do. As J.M. Barrie (who wrote Peter Pan)
said: "It's only work if you'd rather be doing something else." I
distinguish between `busy foolishness' - that crazy running around on
stuff you'd rather not be doing - and `Busy Foolery', that exhilarating
feeling of being in demand for work you're truly brilliant at.

That's when you move from Busy Fool to Busy Cool

Posted in Clarity & Focus, Loving your Work Leave a Comment
Jun172011

How's your motivation?

By Andrew Horder on June 17, 2011

Essentially, there are two forms of motivation:
* Motivation AWAY FROM some undesired outcome (eg "I don't want to be
broke")
* Motivation TOWARDS some desired outcome (eg "I am heading for
financial freedom")

AWAY FROM motivation has a problem: it is most effective when you are
close to the thing you want to avoid, and as you get further away, the
motivation fades. The result is a kind of wave pattern of achievement,
moving strongly away from the pain at first, then reducing, and even
slipping back towards it when complacency sets in.

Motivation Away-From sine wave TOWARDS motivation is much more
effective. The closer you get to your objective, the stronger the
motivation becomes, like the attraction of a magnet increases as you
approach it. So you're far more likely to actually reach your goal.

Motivation Towards log curve But even towards motivation has its
limitations: if your current situation is too far away from the dream,
the attraction of the Towards "magnet" is not strong enough to create
powerful motion. That means a long slow start on your journey to
success, and that leaves many people discouraged, sapping even the weak
attraction.

So, if TOWARDS motivation isn't very good at the start, and AWAY FROM
motivation isn't all that great once you get going, what you need is a
mixture of the two. In the right order. A good solid boost of
aversion to get you moving, to move you up the acheivement track away
from the pain. And then, as you're now nice and close to the magnet,
fully in its traction beam, the TOWARDS gain attracting you powerfully
to your dream. This combination, used right, could massively shorten
the time it takes you to become achieve your success:

Motivation Away then Towards So, as I asked in the title of this post -
how's your motivation?

Posted in Business Strategy Coaching, Clarity & Focus, Motivation &
Management Leave a Comment
May282011

Sometimes it's really hard to focus!

By Andrew Horder on May 28, 2011

Focus on fitness I got up bright & early today, and went straight out
to the gym. Rather unusual for me on a Saturday morning, but having
committed to do the 3 Peaks Challenge in August, I'm focused on
increasing my overall fitness, and especially stamina. On Thursday,
the lovely-but-sadistic Zoe took me through my paces and designed a
programme for me. It was hard, but not beyond my capabilities.

Or so I thought. Trying it again today, it felt sooo much harder. I
managed it alright (OK, I'll admit to a couple of sneaky pauses), but
I'm sure it wasn't that hard on Thursday. With no-one by my side
keeping me focused on the outcome, it was all too easy to get
distracted from my goal, to focus instead on the burning in my legs and
the panting for breath.

Later, on the way to the supermarket, I mentioned to The Boss how much
harder it was today, without Zoe keeping me on track. The Boss said
that's just like my Busy Fool clients - before they had a coach to help
them, they would easily drift off track and lose focus, they tended to
focus on the short-term pain not the long term gain.

Sharp lady, my wife!

Posted in Clarity & Focus, Motivation & Management Leave a Comment
May242011

Blimey, that was closer than I thought!

By Andrew Horder on May 24, 2011

Panic emoticon- I learned something really scary at the end of
last year.

I can't remember how it came up in conversation. I just remember what
she said. My Mum, that is.

"You were so lucky not to lose that leg!"

Whaaaat??!

"Oh, didn't we tell you, the doctor said if you'd had your accident six
months earlier, they wouldn't have had the technology to save it. So
like I said, lucky!"

Blimey! I remember the nurses coming along every hour or so, nervously
lifting up the little hat-like thing they'd perched on my right foot,
feeling my toes and going off frowning. Until some time on day two,
when Sister was summoned. She checked, nodded, and she and Nurse Kaur
smiled at each other as they made a note on my chart. Apparently,
they'd been anxiously waiting to see if circulation was going to return
to the leg below the (very) compound fracture. I've always been very
aware that the muppet in the Citroen had made a pretty good mess of my
right leg that damp December night 33 years ago. But until Mum's
comment I'd never seriously considered that I'd been in real danger of
losing it.

After spending a good chunk of my nineteenth and twentieth years on the
planet on crutches and in plaster, I've been rather cautious about my
poor old leg ever since. Anything that might harm it or be too much
for it has been ruled out - skiing, sky-diving, fell-walking, playing
footie. OK, not footie - I can't blame the footie on the leg injury,
that was never something I was any good at. Many other things, though,
I've turned down: "Oh, I can't do that, I've got a dodgy leg." What a
great way to hide from actually stretching myself!

Mum's comment, got me thinking. For just about a third of a century
I'd been thinking I was unlucky, that it was awful that the silly
beggar in that Citroen didn't see my motorcycle, and that I've got this
bogged-up leg. Yes, you read that right - unlucky that I've got this
leg. Huh?

That was the day I decided I'm no longer going to focus on the scar
tissue all over my right shin, nor on the rather neat zip-like scar all
down my thigh. Nor even on the lump missing out of my calf (I once
convinced a girl that was a shark-bite btw). I'm not even going to
focus on the inconvenience of needing shoes with a deep heel to fit the
orthopaedic wedge inside.

No - I'm going to focus on the fact that I get up in the morning and
put on two socks, and that I even need a right shoe to put that wedge
into. I'm going to focus on the fact that I'm whole, two arms, two
legs, all my bits in place and there's nothing - other than the
limitations I choose to argue for - to stop me doing absolutely
anything I please.

That's what *I'm* focusing on. What about you?

Posted in Clarity & Focus, Motivation & Management Tagged abundance
Leave a Comment
May242011

The Busy Fool's A to Z of Loving Work

By Andrew Horder on May 24, 2011

A to Z of Loving Work-
It's here! The Busy Fool's A to Z of Loving Work is now published!

Order your copy here - click on the image - or read the first four
chapters online FREE

We all deserve to do what we love for a living - in a simple A-Z
Format, this book will help you achieve real joy in your work and your
life.

What readers are saying:

"Never have we been more in need if inspiration in the workplace and in
our thinking about the world of work. Andrew has made a delightful
contribution to helping re-imagine work and you place in the world of
work."

Nick Williams, Author of six books including the bestselling The Work
We Were Born To Do
inspired-entrepreneur

"This book is a new lexicon for how to build and run a business you
love. If you just read and act on one of these chapters a week, in half
a year you will be operating on a whole new level. This is a veritable
A to Z of business wisdom. By absorbing and combining these gems into
new ways of being and doing, a whole new language is open to us for how
we can run our lives and businesses."

Tom Evans, Author of Flavours of Thought & The Art and Science of Light
Bulb Moments
tomevans.co

"If it's clarity, and direction with conviction that you want.....get
the A to Z of Loving Work, and you'll never work another day in your
life. You'll simply excel at what you love to do."

Fraser J. Hay, Marketing Consultant, Coach & Author
theresultsacademy

"The Busy Fool's A to Z of Loving Work is an essential focusing guide
for those considering working for themselves or who have just taken the
plunge."

Judith Germain, Leadership Consultant,
developing-leadership

"This is an extremely well-written book that takes an
incredibly significant concept and makes it simple: if your work isn't
fun, either it's not for you or you're not doing it right. I so
whole-heartedly agree!"

Magic Friedman, The Heart Specialist,
magicfriedman.co.uk

"Andrew's relevant and clear case studies let all readers to make
effective change fast, you will hit the nails squarely on the head and
know why, as well as what, to do to get the
results you want. I read lots of books and this one stands out as
exceptional"

William Buist, Collaboration consultant, abelard-uk

"Thanks for this little gem Andrew. A nice balance of Why and How, in
an easy, helpful style"

Stuart Kerslake, Fractional Finance Director

vfd.nextstep4me.co.uk

"Andrew's book is a great tool for learning to focus on why you do what
you do. Whether you are working for a boss or working for yourself this
book is full of practical advice and tools for improving your focus and
direction. An Excellent book and highly recommended"

Sharif George, Founder
mycloudberry.co.uk

"An ABC opus; grand in its simplicity - and it's interactive, too! "

Benn Abdy-Collins, Transitions Mentor
transition.nextstep4me.co.uk

"Andrew's book is a massive step up from the self-help books that
suggest success is easy if you just have the right mindset. This book
focuses on the key thought processes you need and provides an
impressive A-Z of what you need to do. At the end of each very readable
chapter there are some key questions to help focus you on how you will
get to love your work, your business and your career."

Mark Lee, "The most networked accountant in the UK" (AccountancyAge
2011)
BookMarkLee.co.uk

Posted in Loving your Work Leave a Comment
May192011

Good decisions

By Andrew Horder on May 19, 2011

This post is adapted from Chapter D of my new book "The Busy Fool's A
to Z of Loving Work"

Decision-making Decisions are much easier to make when you have clarity
about what you are really trying to achieve.

It's often said, in the success literature, that wealthy people tend to
make decisions quickly, and change their minds rarely, while
unsuccessful people hesitate for ages before making a decision, and
then dither about actually putting it into practice. That's true to an
extent; and there's more to it than simply making decisions quickly. A
lot of unsuccessful people also make decisions quickly - they're just
the wrong ones!

So how do successful people get to make the right decisions, and make
them quickly? By doing their homework; there's no quick-fix, no silver
bullet answer. They do the hard work to understand their market, their
clients, their business, themselves - in fact everything that could
make a decision a good one or a bad one. And here's their trick - they
only do it once. They focus, so everything they learn can be re-used
for their next decision.

And each decision is backed up with all their previous research, plus
whatever they've learned since. They don't have to start their
information-gathering from scratch every time. They do the work of
figuring out the right work or business to be in, once. After that,
it's just maintenance. So they have the information they need to make
a confident decision quickly, without having to think about it too
hard.

Where unsuccessful people go wrong is they skim the surface and then
make bad decisions they later doubt, and feel they have to keep
checking over and over.

When every decision you make comes with a doubt attached, you'll find
yourself always expecting to be `found out'. Whenever I hear people
saying they feel like they are a bit of a fraud, that sometime soon
people are going to realise they've been making it up as they go along,
I know they haven't put it the work required .

I once took a job I was hopelessly under-qualified for. Even my staff
had a better idea how to do the job than I did - and it wasn't the
usual unfounded complaint of "I could do better than my boss", they
really could! It was one of the worst years of my working life,
because I really didn't know what I was doing. Eventually, what I'd
spent the previous year dreading happened, and the directors realised
we'd all made a horrible mistake. And I've never been so relieved to
lose a job!

To be confident in your decisions, you need to put in the work to know
what you're talking about. Once you've done that, the work will start
to feel easy, and to feel like it's not work at all. And you can't
know enough about everything, so you will first need to put in the work
to know what it is that you really want to do.

There's no quick fix - all those successful people who seem able to
make the right decision at the drop of a hat, they've worked bloody
hard to get to that point.

Posted in Clarity & Focus, Decision Making Tagged Decision Making,
decisions, success Leave a Comment
Apr282011

The three I's of a good idea

By Andrew Horder on April 28, 2011

Anyone who has known me for more than a couple of years will know how
keen I used to be on left-brain analysis of, well, pretty much
everything. Certainly of ideas and business opportunities, I'd want to
analyse them to the nth degree, to cover all the bases, to understand
every possible downside. And more often than not, fall deep into
"paralysis by analysis". More recently, I've come to realise that the
left-brain stuff is only part of the equation - and the part that comes
at the end.

The 3 I's of a good business idea or opportunity are:

3i image Inspiration
Before there can be anything to analyse to death, there has to be an
inspired idea - what Tom Evans calls a "moment of light", a
lightbulb moment. These generally don't come from left-brain,
logical thinking. In fact, they usually fly in the face of the
current received wisdom, they make no sense when viewed from the
accepted paradigm. That's what makes them such great opportunities.

Intuition
So, you have your great, ground-breaking idea - but is it any good,
can you really do something with it? And more importantly, do you
even want to - is it right for you? Essentially, does it feel
right, intuitively? No matter how fantastic an opportunity it may
look, if it feels somehow `off', then you're probably not going to
put in the level of commitment - the time, money, effort and
resources - that it will need to make a go of it.

Intellect
OK, you've had the great idea, it feels right, what next? NOW you
need to bring in the left-brain, analytical, intellect to tear it
apart, find the flaws, and put it back together with the problems
designed out. And to identify the market, the message, where the
money is. All the nitty-gritty business plan type stuff, the stuff
I used to throw at everything straight away. The stuff that only
adds value AFTER you've had the bright idea and tested it against
your gut feel. But add value it does - without the intellectual
analysis, you risk rushing off on some quixotic flight of fancy.

It's only with this kind of whole-brain approach that you can be
confident of a success - the inspired idea, the intuitive inner check,
and the intellectual outer verification.

Posted in Business Strategy Coaching, Clarity & Focus, Loving your Work
Leave a Comment
Apr262011

The Busy Fool on Moments of Light Radio Show

By Andrew Horder on April 26, 2011

My friend and guide/mentor Tom Evans kindly invited me to share what I
know and what I've worked out on his regular Monday evening show on The
Barefoot Broadcast, "Moments of Light" - here's the recording of it.
We range far and wide through the topic, and the core message is that
we really all deserve to, in fact have a duty to, focus on the work we
love, finding that balance between the inspiration to take it up at
all, the intuition that it's the right thing for us, and the
intellectual knowledge that we can create a business out of it.

Enjoy listening, and if - as I do - you find Tom's style delightful, do
listen in to his show whenever you can, or check the Barefoot Broadcast
archives.

The Busy Fool on Barefoot Broadcast with Tom Evans

Posted in Audio and Video, Uncategorized Leave a Comment
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